Saturday, February 7, 2015

profile of Krishna

After being an experienced full time journalist for the past 25 years, he is currently freelancing for CNN, BBC, Al Jazeera, German, Australian TV networks and international newspapers, New York Times, TIME magazine, The Age.

While working as an officer at Tenaga Nasional (1969 to 1979), nation’s leading electricity company, Krishna freelanced and wrote news and features for the New Straits Times, Bernama, Far Eastern Economic Review, Malaysia Business and The Economic Bulletin. In March 1973 he obtained his Certificate in Public Relations Professional Examination from the Institute of Public Relations Malaysia. From 1979, he studied communications covering media, print and broadcast at the University of Tennessee, Knoxville, and gained his BSc (Hons). Whilst at university he played a prominent role in the Knoxville festivals, cultural events and was a key player in promoting the 1982 World’s Fair. He organised a meeting for student leaders with President Jimmy Carter, an unprecedented event at the university.

Krishna has a proven track record in coaching CEOs, directors-general, chief secretaries to ministries and ambassadors in media relations and crisis communications. His hands on, practical and cutting edge training focuses on building strategic thinking and leadership roles as heads of departments and spokespersons of organisations. His tips on developing excellent communications skills empowers and gears up his trainees for high-level performance. He has successfully designed, developed and delivered high-impact experiential end-to-end trainings. Krishna is self-motivated, resourceful, able to multi-task to manage multiple media relations training and projects. At the same time he works tirelessly on inculcating these qualities among his trainees while striving for continues improvement.

Krishna’s key domain of expertise and experience is in communications in its widest sense. His portfolio encompasses marketing, feature writing,  public relations,  social media use,  writing media releases, copywriting for advertising, script writing, documentary production, speech writing and presentation skills as well as reportimng and production for television. He has worked across a wide range of private sector businesses, including transport, oil and gas, banking, financial services, tourism and pharmaceuticals. In the public sector his experience extends across NGOs, police, the diplomatic service, domestic ministries and in leadership and business forums.

At the same time, he is passionate in providing insight to senior and middle management clients with practical training in communications, public and media relations. As a consultant, he manages and executes reputation management, media and stakeholder relations programmes for both home-grown clients and MNC brands. His new business is developing excellent spokespeople for organisations.

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